Philly Auto Show Unveils One-of-a-Kind McLaren Senna GTR

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Following the most extreme road car McLaren has ever built, the track-only variant is likewise the most extreme of its kind. The McLaren Senna GTR represents a commitment to performance that is not bound by road nor racing regulations. Therefore, subtlety need be defenestrated.
 
For our annual exhibition at the Philadelphia Auto Show, McLaren Philadelphia was privileged to unveil a fascinating example of the GTR to the anxious public, and in doing so offered a glimpse of the ethos of the Senna name and heritage. GTR #49 takes significant inspiration from the racing career of the famous Brazilian driver, mixed with the owner’s personal taste. The car wears Burton Blue paint, accented by Ludus Blue and touched with orange trim around the aerodynamic features. But beyond that, the homage to Senna is obvious.
 
On the surface of GTR #49 is an assortment of orange vinyl appliqués that represent the circuits where Ayrton Senna took victory as a driver for McLaren, including recognizable layouts like Spa-Francorchamps and Monaco. Further celebrating Senna’s success is the commemoration of his drivers championships on the wing endplates. It goes to show that the dedication to Ayrton Senna’s brilliance is more than just a badge on a car.

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Flanking the Senna at our auto show display was an array of McLaren’s stellar road cars, some of which were making their Philly Auto Show debuts. The 600LT with MSO roof scoop sat alongside the GTR as they shared their motorsports intentions, while the new McLaren GT represented a wholly different approach for the McLaren road car. An additional 720S Spider and 570S Spider rounded out the McLaren Philadelphia lineup.
 
As usual, our Maserati of The Main Line display was situated in the same space, and it featured some incredible configurations of the brand’s entire range. A pair of GranTurismo Convertibles—one MC and one Sport—displayed incredible colors such as Blu Sofisticato and Rosso Trionfale. On the subject of spectacular paint colors, the next car featured was a Ghibli GranLusso in the exclusive tri-coat shade of Blu Nobile, contrasted by the tri-coat Bianco Alpi Quattroporte GranLusso next to it. For the last car in our display, a Levante GranLusso, it was the interior that was most unique. A Zegna-designed specification also featured regimental open-pore wood trim for a unique, classic look typical of the GranLusso moniker.

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The presence of the RDS brands extended beyond our display area, with Porsche’s corporate display adjacent to ours. Featured in its display was a selection of new models, ranging from the 992 to the Taycan to the fresh Cayenne Coupe. Additional representatives of the RDS brands were present across the show floor and included the Koenigsegg Agera XS, Bugatti Veyron and Chiron, and Lamborghini Miura.

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While the Philly Auto Show is primarily a new product exhibition for consumers, it’s also a unique opportunity to inspire our visitors with some incredible dream cars. Even if our Senna GTR isn’t for sale, it’s our duty to use it to fuel the passion for future generations.
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